The Sportif is a good introductory bike; you get a lot of bang for the buck when you buy used. I'll guess it's priced around $250-350 US; much more than that and they're taking you to the cleaners.
The 2013 edition is a basic, reliable, road bike. There are two models, a two-ring and a three-ring, both pretty much the same, aside from the extra ring in front, which you probably won't find much use in if you're not in the mountains, but won't cause any harm. It's quite rideable, basic maintenance doesn't require anything unusual, and it should be a comfortable way to get used to the road. There won't be much point upgrading individual bits and pieces; the Fuji parts are perfectly adequate, and much of a piece with the Shimano gearing - heavy and durable. I should say, 'heavy' is a relative term. In the general scheme of things, its under 22-pound weight is quite manageable and should be fun to ride. Heck, it's lighter than the latest Sportifs, which are equipped with disc brakes and are a good pound or more heavier.
I vote thumbs up; Fuji in general builds quality bikes, and this one is a good choice.